Behind the Curtains of Rose’s Mystery House

Where Experience Becomes Immersion

In the heart of Bucharest, nestled between the old charm of the city and the vibrant pulse of modern nightlife, something truly unique has come to life. Rose’s Mystery House isn’t just another bar, nor just an attraction. It’s an entire world — and Concept Factory had the honour of designing, building, and bringing it to life from the ground up.

A Complete Experience – From Bar to Escape Rooms

Rose’s Mystery House is an ambitious experience venue that blends nightlife with themed entertainment. Spread over multiple zones, the project includes:

• A fully themed café & cocktail bar

• Multiple walk-through attractions packed with surprises

• Deeply immersive escape rooms with narrative layering

From the very first sketch to the final nail, Concept Factory took care of the entire process — from concept and creative design to on-site execution and technical installation. Our team was on location in Bucharest to ensure every detail lived up to the mystery.

Design that Tells a Story

The visual identity of Rose’s Mystery House plays with contrast: elegant gothic arches meet weathered textures, lush floral details wrap around eerie façades, warm lighting leads into dark corners. This isn’t just decoration — it’s atmosphere with a purpose.

Guests don’t just walk in for a drink. They step into a world, where stories linger in the shadows, where no two visits feel the same, and where every corner reveals something new. Whether you're sipping a smoke-infused cocktail under hanging vines or solving a riddle behind a hidden panel, the environment becomes part of the narrative.

Blending Craftsmanship with Experience Design

Creating Rose’s Mystery House meant merging traditional craftsmanship with immersive experience design.

• The scenic build was handled entirely in-house: from weathered brick textures to custom gothic windows and hand-aged furniture.

• Technical elements, including lighting and interactive features, were integrated seamlessly into the storytelling flow.

• On-site installation was led by our construction team, ensuring every detail was adapted to the space without compromising the original design vision.

More Than a Project – A Destination

Rose’s Mystery House is more than just a themed bar. It’s a hybrid between leisure and theatre, a living set piece, a night out that feels like a cinematic journey. And for Concept Factory, it was the perfect playground to show what happens when design, technology and narrative come together under one creative roof.

If you ever find yourself in Bucharest… follow the roses.

https://rosesmysteryhouse.eu/